Foundation has long been a favorite of mine for the pure zaniness of their clothing lines. It’s always been a place to find something you wouldn’t see elsewhere, or wouldn’t try elsewhere, but that looks great once you put it on.
Wearing wacky things is my M.O., but I’ve kept an eye on Foundation from a business perspective as well.
If I opened a little boutique, which I’ve always wanted to do, then I’m not sure I could actually stock it with the things I would want wear. Or I would have to be very, very good at styling and displaying items in a way people could project onto themselves.
People need guidance, and I think that’s where Foundation faltered. No models, no style guides, no photo shoots…ultimately no context. But until they shutter their doors at the end of February, let’s do some shopping (they’re on 27th and Alberta).
I want this, marked down from $180 to $90. Note how crummy it looks on Foundation’s site. Weird color, disembodied photoshopping, etc. Even this model above, who looks like she’s swallowing her gum, is better than a ghost model. R.I.P., Foundation.
Tags: ideas about dressing