Lufthansa has been big on the interactive marketing lately, but their last game, navigating the Frankfurt terminal for dropped items, was as boring and post-tramatic stress inducing as it sounds. For Easter they’ve release a game that’s much more fun, Worldwide Egg.
Players can design an egg by selecting a color, pattern, and accessory. Mine is above, in a swanky hat. Then you use a Google map to scan the world, drop your egg, and email a hint to a friend. If they find the egg from your hint, you’re both entered to win a flight to Europe.
The sender hides the egg at the first or second zoom level on the map, which is the city level or closer. Mine is at left on the second zoom level. Depending on the hint, it could be totally obnoxious for the recipient, who would be click-dragging all over a wide swatch of map.
It’s unfortunate that you can’t mass send an egg, because I would launch all sorts of people on the hunt. So you’ll all have to guess from this picture and these hints: It’s somewhere I’ve been, and if the egg were in the water it would float high up and be slimy.