This horrible ad distracted me from my latest internet crush, Jack Gray of Anderson Cooper 360. He’s writer/producer/very funny/has dog and he loves Twitter (@jackgraycnn). And he appears to be cute.
But this ad! I thought it was an anti smoking ad, and that tube was a breathing device. But no! It’s gushing air from his face. So gross. What’s worse?
The website. This is all the US Health Department could come up with to fight obesity? Lame iStock photos, bullet points, and a section on Portion Control In Front of the TV? That’s it?
GUYS. This cheeseburger is not getting people’s attention.
But fret not, fat Americans. I have a solution. A campaign you will pay attention to. A campaign you will check in on daily and be reminded that you are a tubster. US Health Department, meet LOLCATS.
Ready for it?
Here’s your new ad, Health Department:
Tags: ideas about ads, ideas about food, ideas about the internet
I’m all for everyone else getting fat, the fatter the rest of America gets, the better I look. If trends continue, I’ll be a model in five years!
A bit more seriously: I don’t think the ad is that bad, but I don’t think any simple ad campaign would make a difference. If they really wanted to make a difference, the government would quit subsidizing corn to such an insane degree, let meat and dairy prices soar to natural levels, and help Americans get back on a more healthy, veggie-centric diet.
America’s obesity epidemic (and I’m still working this out) seems to have less to do with pure laziness, and more about something deeper and darker, some combination of poor nutritional education, an abundance of shitty corn/petrol food-like-products, and some form of apocalyptic, hopeless self loathing that convinces people that their obesity is inevitable.
LOLCATS save America!
Gives kitteh ur fatz.