Ad giants/providers of free Heineken and Starbucks Wieden + Kennedy are calling for creatives who are not Mad Men (sartorial 1 ad types) to join a think tank called Platform. Basically, you get 250 pounds per week (it’s London based) for 6 months to pull heads together with other fun people all over the world, working with clients, honing existing skills and digging out new ones, and exploring the outer reaches of creativity.
The application has two parts: First, pick something in the world that bugs you, and make it better. Film or photograph the process and upload the photos to your Flickr 2. Second, create a 3 minute or less video that covers these questions: Who are you? What inspires you? What is your obsession in life? What is your greatest regret? What is your guilty pleasure? Upload the video to YouTube.
Applications are due weekend after next, July 10th (this deadline was extended from earlier). Remote work from another office is ok, so you can hang out on the roof of their awesome Portland building and bug Ava in the W+K radio station and Kirsten down at Literary Arts and everyone at PICA. It’s a regular beehive 3.
A search of Flickr and YouTube for combinations of “Wieden and Kennedy platform,” to check out the submissions, gave nil results. There’s lots of W+K produced videos on YouTube, though, including this, which is the top result for the above search (skip in about a minute):
I learned about Platform from Creativity Online, which gathers interesting print and web work into daily digests. Subscribe, it never fails to inspire.
Tags: ideas about creativity
“No you don’t need to have worked in a creative agency or even worked before.”
That’s the spirit! Are you going to apply?
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