I Have No Idea What I am Doing

I read a lot of ‘cute bohemian lady’ blogs, but they’re starting to kind of annoy me. It’s formulaic. Blog about the following: scultped plants (especially terrariums), DIY weddings, your oh so cute and scuffy boyfriend, your hipster pregnancy, your engagement ring, some random beautiful food (and the artisan cutting board/vintage bowls/one of a kind plates you serve it on), anything letterpress, tea towels and other home textiles, clothes that aren’t really functional. It’s basically an online lifestyle boutique, without actually stocking any inventory.

I still read a lot of these daily because they make me happy,  and that’s the whole idea right? Cute home, cute couple, tra-la-la. I guess it’s just so far from my life that I end up wondering where the fuck I fit in, and where my peeps are. I’m kind of jealous. Who doesn’t want a gorgeous apartment filled with indie designs and quirky friends that run things like gem jewelry shops and organic wacky gelato companies but can somehow still afford to bring great wine (let alone pay their rent, in Brooklyn). Who wouldn’t want that? But, still, I’m more and more wondering where the normal girls are.

And I’m perplexed because a lot of these blogs charge for ad space, for what is essentially a selection of images from the internet in the previously named categories. Some of them have traffic higher than city newspapers. And yet the work has to be minimal for many of them. There are those who write, there are fantastic, hilarious, literary, blogs out there. And then there are those who curate stuff off the internet. The latter seems to get a lot of traffic (and ad revenue) for not a lot of heavy lifting. Which, good for them, I am one of their readers after all.

Of course what I’m saying is a kind of why aren’t I doing that.