When I first learned about the New York Times hiring a Social Media Editor (that link has a good internal memo about their plans), I salivated on my keyboard. Then, reports came in that the job might be more about reigning in prolific reporters (that link is a bit mean, but hey, it’s Gawker), like David Carr, who tweet about whatever they please. That job sounds less fun. I was hoping for innovation, pushing limits, starting new trends…even if that means great crashing fireballs of failure. Anything but mediocrity and safely following the pack. Jump into the fray, NYT!
*Calming down, wiping keyboard* (more…)